Pick a niche you can defend

The best AI businesses aren't the widest — they're the narrowest. A 23-restaurant review service out-earns most 'AI for SMBs' pitches every week of the year.

The test

Ask yourself three questions:

1. Who gets paid a lot for this work today?
2. What's the boring part of their day that an agent could absorb?
3. Can I ship a first version in a week without a team?

If you have three yeses, you have a niche. If you have two, you have a hobby.

Exercise

Write three one-line pitches in the format: "We save [role] [time/money] by [action]." Most people's first pitch is too broad. Narrow it three times.