Video ad production costs drop 60 percent with HeyGen and Midjourney workflow

A boutique marketing agency recently replaced their entire storyboarding phase with Midjourney v6 and Runway Gen-2. They reported cutting client approval times from two weeks to three days while maintaining brand consistency. The key was training a custom LoRA on the client's existing asset library before generating initial concepts. This shift allowed them to take on four additional projects per month without hiring new staff.